SHOP FFIRL. SHOP GOOD 

When you shop FFIRL, you help fund childhood cancer research, training, and access to care for millions of children.

To bring our impact to life, we have joined St. Jude Children's Research Hospital in its life-saving mission: Finding cures. Saving children.®

St. Jude is leading the way the world understands, treats, and defeats childhood cancer and other life-threatening diseases. And thanks to generous donors, families never receive a bill from St. Jude.

We're in business to improve lives and believe in impacting and doing good for the world. That's why we invest 10% of profits to understand, treat and defeat childhood cancer.

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WHAT WE VALUE

FAMILY - We are a small business currently a mother-daughter team, and our goal is to keep growing in the future.

SOCIALLY RESPONSIBLE - We believe in making an impact and doing good for the world. So we use our platform in our own modest way to support the St. Jude kids, family, and mission. 

COMFORT - We want you to feel comfortable regardless of your style and activity, so we put much consideration into functionality when selecting our pieces.

INTEGRITY - We believe in honesty, trustworthiness, and ethics, so we stand behind our commitment to pricing, merchandise selection, and messaging.

EMPOWERMENT - We believe everyone deserves to live the life they dream of and that self-care is knowing your value. That's why we do not settle for the status quo.

DIVERSITY & INCLUSION - We believe in respecting and embracing differences. That is why we work hard to curate a broad merchandise selection and sizing.

SHOP FFIRL. SHOP GOOD.